Cookie Policy

Last Updated 06.06.2018

This cookie policy (“Cookie Policy”) is intended to inform you how we use “cookies” and similar technologies on our website at and to assist you in making informed decisions when using our Website. Please take a moment to read and understand this Cookie Policy. This Cookie Policy should also be read in conjunction with our Privacy Policy and our Terms and Conditions.

What are cookies?

Cookies and similar technologies are very small text documents or pieces of code, which often include an anonymous unique identifier. When you visit a website or use a mobile application, a computer asks your computer or mobile device for permission to store this file on your computer or mobile device and access information from it. Information gathered through cookies and similar technologies may include the date and time of visits and how you are using the particular website or mobile application. Cookies are used by us as part of our Website and they are also used by some of our third party partners.

For more details on cookies and similar technologies please visit All About Cookies. For the purposes of the remaining sections of this Cookie Policy we will refer to all technologies using the above features as “cookies”.

Consent to our use of cookies

By using the Website you acknowledge that we may store and access essential cookies on your computer or other device. Essential cookies are cookies which are essential for the operation of our Website.

Further, where you give permission, we may also store and access certain non-essential cookies on your computer or other device. These cookies are not essential to the operation of our Website but allow us to provide additional functionality or to gather additional information about your use of our Website.

If you wish to block or delete cookies, or you would like to withdraw consent to our use of non-essential cookies, you can find out how to do so below.

What do we do with cookies?

Session Cookies
We use cookies to allow the Website to uniquely identify your browsing session on our Website, which allows us to coordinate this information with data from our Website server.

What cookies do we use on our website?

The table below sets out more information about the individual cookies used on our Website and the purposes for which they are used:

Cookie Type Essential? Purpose Duration

Google Analytics
No Used to distinguish users and to persist session state. These cookies are only present in the Toshiba For a New Day page. Default expiration time is 2 years.

Google AdWords and advertising services
No Google advertising tracking cookies enables Google and Toshiba to understand if you complete certain actions the website after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites Google AdWords cookies expire 30 days after they were initially issued

Zendesk chat
No While present, this cookie is not used in any way by Toshiba of Europe Limited. The Zendesk chat facility is used by another Toshiba entity, which shares part of the overall website infrastructure While dormant on this website, once issued the cookie lasts for up to 12 months from the point of issue

No The cookie wow.anonymousId is used by Toshiba’s email broadcast tool, Communigator. The cookie collects statistical information about a user’s visit to this website when you have explicitly opted in to receive communications via the email service The wow.anonymousId cookie has a duration of up to 2 years. As a non-essential cookie, a user will be able to delete the cookie by visiting their browser’s settings and deleting all cookies.

No The cookie JSESSIONID is used by the webserver to collect anonymous data about the activity of our visitors and is used as part of Toshiba’s performance analysis across this website The cookie expires as soon as you leave the site and is defined as being a ‘session’ cookie as defined above

No firstPage, X-Mapping-omgbnpna, __toshiba_EUCookiePolicy and PREFERRED_LANGUAGE cookies are used to aid the user’s experience on our site and to provide statistical evidence about a user’s session. How long a Website cookie remains on your computer or device depends on what it is and what it is used for. Some cookies expire at the end of your browser session, whilst others can remain for up to one year.

What happens when you refuse, block or delete cookies?

In order to use some parts of our Website you will need to accept cookies. If you choose to withhold consent to our use of cookies, or you subsequently block or delete cookies, some aspects of our Website may not work properly, and you may not be able to access all or part of our Website.

Can you block cookies?

You can block the use of cookies altogether by activating the relevant settings in your browser.

For further information on cookie management within your browser, please visit the support pages: